Professor Comments

• Montreal Protocol

Although arguable, the major reason the Montreal Protocol was signed was:

1. Substitutes for CFC's were readily available,
2. those substitutes were did not cost substantially more, and
3. the protocol provided a measurable, achievable goal. A win-win scenario for all participants (i.e good environmentalists without excessive costs or behavioral / lifestyle / economic change).

In your readings thus far, have you read anything that would tend to support or dispute this opinion.

Regarding how we can give up luxury and at the same time increase environmental protection. Maybe we are asking the wrong question. Consider this: the most marketable item in the western world right now is something that

• you didn't know existed
• you didn't know you needed, and
• you can't imagine being without it anymore....

Know what products or services I am thinking about...?